南京維嘉標(biāo)簽印刷有限公司
Nanjing Weijia Label Printing Co., Ltd
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3.Technical innovation the label printing market continues to grow at a high speed
Although the label printing industry in China develops rapidly, however, due to the late start of label printing industry in China, there is still a considerable gap in market scale, product grade, application of new technology and consumption level compared with developed countries such as Europe, the United States and Japan.
Until recent years, the relevant enterprises in China have made great breakthroughs in the independent innovation of technology and equipment. Specifically, there are four breakthroughs in independent innovation of label printing technology and equipment in China.
First, the digital technology of inkjet has made breakthroughs, which has played a great role in promoting the development of electronic labels and electronic regulatory codes in China;
Secondly, RFID has been widely used in ticket, bus ticket, luggage tag and so on;
Third, the flexographic printing industry has been upgraded to digital, marking the independent development of 94 mm flexible resin plate and put it on the market;
Fourth, the development of new technology saves materials, and can save 35% - 70% with the help of new technology.
Business situation of China label printing industry in 2008-2008 (unit: RMB 100 million,%)
Source: analysis report of China label printing industry by forward looking Industry Research Institute
In the future, the development space of label printing industry in China is still very large, especially electronic label. All famous wines must be electronic label according to the requirements; The annual demand of drug regulatory code labels is between 50billion and 100billion. Therefore, in the future, electronic labels should have a broad prospect in logistics, ticket cards, supermarkets, medicine and other fields.
As the global market is moving towards recovery, Chinese enterprises are facing competition pressure
The year can be seen as a year when the global label market has achieved a substantial recovery. In 2009, the global label consumption was 43.4 billion square meters, an increase of about 6 per cent over 2009. In, the total output of the global label printing market was 46.5 billion square meters. It is estimated that in the year, the global demand for label market will reach 51.6 billion square meters, with an output value of $110billion, and will move towards a recovery channel.
The total output of global label printing in the year and its forecast (unit: billion square meters)
Source: analysis report of China label printing industry by forward looking Industry Research Institute
In the global economic downturn, label industry is one of the areas in which the printing industry continues to maintain high-speed growth. In recent years, the annual growth rate of label printing market in China is between 15% and 20%, with an average annual growth of 20% in the year. The growth power mainly comes from the development of market economy in China, especially the rapid development of daily chemical, food, washing products, medicine, cosmetics, household appliances, supermarkets, logistics and other industries, which makes the label printing industry grow rapidly.
The total output value and total output of label printing in China since 2009 (unit: billion yuan, billion square meters)
Source: analysis report of China label printing industry by forward looking Industry Research Institute
However, the label printing market in China is still in the primary stage of development, and it is not mature. The specific gap is mainly manifested in: Label Printing letterpress still dominates, while flexographic printing has been the main factor in the world; The paper still accounts for a large proportion, 85% of the paper in China is wet label, while the international has turned to film; There are few professional label printing enterprises; In label printing, there are few new technologies, some of which are even blank, such as RF smart tags.
Other relevant introduction
Wang Yanbin, director of printing and Distribution Division of State Administration of press, publication, radio and television, especially mentioned that the development of network printing, cloud printing, digital asset management and high-definition replication must be accelerated, and new business models should be explored to stimulate new endogenous power of production. You need to think about taste and preferences. Is your beer for craft connoisseurs or for young people to play with? More beer is for relaxing people after work, or free to run, Bohemians who attend music festivals, etc. You also need to consider more practical factors, such as target customer income, and your target customers are more willing to buy their own beer.
